Monthly Archives: February 2018

3 Types of Keywords That Can Get Your Content Found Faster

Getting attention in a digital world is not like purchasing a piece of real estate and putting up a great sign. People won’t just wander and stumble on your site. In fact, you have far more competition online. The primary way to access your website is by searching on a search engine like Google. No matter what kind of content you do, keywords matter. Use of right keywords will make or break your website. If quality content is the king for a digital marketing then keywords are the king for content that brings your content found faster on search engines. Read on to find out three types of keywords that work effectively to make your content found faster.

Long-tail Keywords

Long tail keywords are the low hanging fruit to go after. Long-tail keywords are more detailed and descriptive search terms or phrases.

For instance, there is difference between Search Engine Optimization and Award-Wining Search Engine Optimization

Getting top ranking would not happen overnight. However, the process of getting found can be far more efficient by using popular long-tail keywords. Targeting and optimizing your content around long-tail keywords can help you reach the target audience quickly that improves your SEO.

Long-tail keywords are easier to rank for because people are not optimizing their sites for specific phrases. They have lower search traffic. People searching for things will be aware of what they are looking for so it will generate a significant amount of traffic. This is all about your buyer persona. It is better to attract a small number of buyers than large numbers of people who are just vaguely interested.

How to find long-tail keywords?

Finding appropriate long-tail keywords requires a bit of research. Researching keywords for your business is a tricky process. The effective way to find out the long-tail keywords is to focus on how your buyers are describing their needs and what words they will use in search engines to fulfil them. Go through comment sections and popular communities like Quora or Amazon to see what people are writing.

Trending Keywords

Keywords based on trending or current events can get you found fast on the search engines. How does it work? When your content is focused on trending keywords, it is more likely to show up in the Google News Section above the organic rankings. Secondly, it will also get picked up in Google’s organic rankings quickly because their algorithm is constantly searching for the content on trending topics and pages. However, this is a tricky process as everyone is posting content on the same topic so you need to make sure to come up with something different and unique insights.

How to find Trending Keywords?

Google trends, Twitter Moments, Facebook Trends or any other industry specific news site can help you find out what is going on. You have to be proactive and stay ahead of the game of the trend.

Already Ranking Keywords

Everyone who has been creating blog content for a few months or years have a big advantage when it comes to finding out already ranked keywords.

How to find Already Ranking Keywords?

Go for your analytics and look at your search queries that have resulted in your organic traffic. Make a list of the following items:
Keywords that are relevant to your business but have not created content on it yet.
Keywords on which you have already produced content but still have more potential.
Keywords that are similar to existing content but have not been specifically target.
You are already getting traffic from these keywords so use them more to get more and more traffic.
Keywords are integral to the success of your business and learning how to research and understand keyword is important if you are planning to be found online in a fast way.

5 steps to website security that you can trust

How will you protect your website from those who will stop at nothing to harm it? Hackers, service attackers and ransomware are of great interest for modern websites. Nothing will eliminate your audience trust in you faster than visiting your website and getting a security warning or having a Google flash ”You can’t trust this site.” message in your search results. So how can you protect your website from evildoers that can harm your website? Security is not a product but a process. Here are five trustworthy steps to secure your website.

Opt for a security-oriented hosting provider

The most important security concern is your hosting provider. From where you host your website is an important security-related decision. You need a host that is specifically designed to provide an integrated environment that keeps your website safe from evildoers. You just need to focus on your content to build relationships with your audience who will become your future customers.

Have Automatic WordPress updates in Place

There are a plethora of people striving to make WordPress even better with constant improvements as well as thousands of eyes are looking for security issues. It is your responsibility to make sure to update your version of WordPress when there are problems with a previous release. It is advisable to choose a web host provider that has an automatic update feature.

Respect the risk presented by themes and plugins

Does the themes and plugins you want to install additional security holes? If your host comes with themes and plugins, then your website is secure as everything will play nicely together. Shoddy theme and plugin codes can kill your site performance and your website can become an easy prey for hackers. Using themes with a security-conscious host is a smart idea.

Protect your site from DDoS Attacks

DDoS is a distributed denial of service. It is a brute force attack that is resulted by multiple compromised systems flooding your site with traffic. It is necessary for you to ensure that your website’s host has the proactive technology. It will help you to detect and mitigate attacks quickly. DDoS is a serious problem that needs to be treated with serious solutions.

Deploy continuous malware monitoring

You need continuous malware monitoring. A disease is cured once it diagnosed. How will you know about hacker activity without any monitoring function? If your website has a monitoring procedure buried within it, you can easily detect any activity by the hacker. You can also scan for advanced threats through proper monitoring plan.

Follow the abovementioned steps to secure your website. It is not merely necessary for your website security but also your peace of mind.

7 Creative Ways to Improve Your Social Media Engagement

Social media is one of the most important parts of business marketing and no business today can survive without having its strong social media presence and engagement. Especially while building an online business, the most important metric to consider is how to develop maximum social media engagement. This type of media is the biggest source of getting sales and every business across the world tends to generate a maximum audience and sales from Facebook, Twitter, YouTube, Instagram, and all other social media giants. Being a business owner, along with your tactics to grasp more audience from the social media platforms, there is another thing that you need to pay attention and that is “Social Media Engagement”.

Social media engagement is also an important aspect of a business and you must not avoid it while promoting your business on social media. It helps you to build strong relationships with your customers and make them your permanent clients. In short, the more effective engagement you build on social media with your customers, the more revenue you will generate in long terms.

Here are top 7 creative ways to improve your social media engagement. Read and follow these to develop a strong engagement with your customers and achieve your desired goals in your business.

Know What They Do in Social Media

It is the most important thing to know that what exactly your target audience does on social media. Once you are aware of what your audience does when it logs in, you will be able to offer them what exactly they want. You also need to research about what they look for. It’s really important for you to come to know what exactly your target audience looks for because it is the best way to use your products or services in the same manner as your audience wants.

Share Attracting Posts

On Social media, it’s all about getting the attention of the audience. You should share that post that can attract more people towards your business page. The more people come to your social media pages, the more customers you will engage with them.

Define Your Product or Service

You need to define your product or service effectively. If you happen to be successful in showing some unique features in your product or service, you will certainly get a valuable response from people.

Offer Deals

You can also offer different deals with and discount offers to attract more people towards your posts. On all the social media pages of top businesses across the world, you will find one thing common that they all offer different deals to attract their customers.

Interesting Read: Understanding Social Media Ecology- Honeycomb Model

Unveil Your New Products or Services

Whenever you launch any new product or service, you should unveil it to your audience on different social media platforms so that they can become aware of it.

Share Videos

Sharing videos on your social media pages can also increase your online presence. People do watch video which are interesting. You can make your videos interesting for audience by adding different elements in them like unique features of your product or service, what people say about you, etc.

Get a Perfect Customer Care

In the last, but not least, getting a perfect customer care is really important for you. You can engage your audience with quick replies and by solving their problems. This can be perfectly done by hiring some social media experts who will particularly do these tasks.

5 Steps to Create a Compelling Brand Experience

Brand loyal customers have 5-9 times greater conversions than first-time customers. Do you have brand loyal customers? It is one of the important elements of a digital media marketing. Without an engaging brand experience, you are similar to those products who just have an online presence but compelling brand experience can help you establish brand loyalty. Once you have successfully established brand loyalty, customers are more likely to purchase your services. Have a look at 5 easiest steps to create a riveting brand experience.

Storytelling

People love to hear stories and good stories leave lasting impression on their memories. Such stories tend to be memorable in the minds of customers. This is great opportunity to tell your customers about you and your unique selling point that distinguishes you from others.

Brand Personality

You are unique so your brand should be. It is vital to have a unique brand personality that will personify your brand and help customers to relate it to their daily lives. This is how you can be the dearest friend of the customer as customer loyalty is an emotional bond.

Connectivity

Have a strong bonding with the customers is the true essence of success of a business. The best way is to stay connected with your customers on daily basis and social media engagement provides you with the easiest opportunity to stay in touch with your customers. Know who your customers are and show them their value and let them relate to your brand. Focus on building long-term relationship and consistency is the key to it.

Listen Carefully

Your customers are key to your brand success. Listen carefully what your customers are saying about you. You can run campaigns and surveys to know about the liking and disliking of your customers. Let them share their opinions and feedback and take it as a positive point to improve your brand.

Quality Delivery

You respect the opinions of your customers and implement them. Your customers will not only be happier but they will also recommend you to their friends and family. They will be more than just your customers. They will act as brand ambassadors.

Now captivate the hearts and minds of your customers with an awesome brand experience that you can achieve by acting upon abovementioned few simple steps.

3 Step Process for Creating a Winning Content Marketing Strategy

Strategy on which the entire content of the website is designed is what that should not be neglected. According to Content Marketing Institute, if you don’t document your plan, you are most likely to not achieve the desired goal. According to Content Marketing Institutions, this is how an effective content marketing strategy helps:

You are more likely to consider yourself an effective content writer.
You will feel less challenged by every aspect of content development.
You will generally consider yourself more effective in the use of all content marketing tactics and social media channel.
You will be able to spend the budget on content marketing.

For small companies, the marketing budget is the time you allocate for content creation and promotion. Time is the money. Wasting time can be more painful than wasting money.

Content is the most crucial component of an effective digital media marketing. Without a strategically planned content, it is difficult to gain the ranking as well as traffic. Here you will come to know three important steps that make a winning content marketing strategy.

Who

Before getting someone to buy your product or service, you need to know what you want to convey to them. You will never get that right unless you know who you are talking to. Identify your Ideal Customers. You must proactively choose the type of person you want to reach. It is vital to purposefully exclude the wrong people.

What

What your audience wants to hear from you? You must deliver the right information at the right time to the right audience. It could be a product launch, a blog or a defined period of time on your editorial calendar. The biggest part of ‘What’ also includes influential touch points. You need to figure when you are going to emphasize.

How

Now here you will need to bring out your creative side. Now its time to evaluate how to craft messages exactly how the prospect needs to listen to you. The ‘how’ tells the stories about you and your products. Whatever you say to your audience, it should create a unifying sense of connection.

Once you plan your content marketing strategy by following these three steps, your digital marketing will be naturally authentic and you will more likely to achieve the desired outcomes.